About
Welcome to Pure Aura.
Based in Hertfordshire, England, Pure Aura was created from a love of simple, natural living — and the belief that what we put on our bodies should be as pure as what we put in them.
Each deodorant is handmade in small batches using organic, natural ingredients you can trust — so pure you could eat them (though we recommend saving them for your underarms!).
Why Choose a Natural Deodorant?
Switching to a natural deodorant means caring for your skin and your health. Unlike conventional deodorants packed with chemicals, Pure Aura lets your body perspire naturally — without trapping toxins under your skin. Our ingredients work with your body, neutralising odour and absorbing moisture, while avoiding irritation from harsh additives like aluminium, parabens, and synthetic fragrances. It’s a fresher, healthier way to stay confident all day long.
Thank you for supporting small businesses and choosing a more natural way to care for yourself.
If you have any questions, feel free to get in touch — and follow us on Instagram for updates: @pureaurashop